About
Taskin „Tash“ Yüksel
A multicultural powerhouse with roots in media, sales, and communications, Tash brings a dynamic perspective to brand development. Among other roles, he has successfully led teams and growth projects at renowned magazines, combining strategic thinking with creative instinct. He has the courage to look at things differently or to combine them in new ways.
Stefan Rathgeber
A creative strategist that spent over a decade shaping the brand at Julius Meinl Coffee, most recently serving as Global Brand Director. He also advised multiple food & beverage startups on sell-in strategies and marketing planning. He excels in brand positioning and crafting communication concepts that resonate.
The symbolism of the Blooming Cactus
“The cactus as a symbol truly resonates with me. It thrives even in the toughest environments — and still manages to bloom beautifully.”
— Tash
“To me, the blooming cactus symbolizes a strong foundation — like a brand — and the bloom represents the finesse you can bring out anywhere.”
— Stefan